TL;DR
LinkedIn is launching a new feature called Trending Storylines, which are personalized news clusters based on current topics. The feature will be curated by a team of editors and algorithms, and will initially focus on finance, healthcare, and technology.
The social network for professionals has been working on getting users to stay on the site longer for quite some time now and its latest announcement is aiming to support that goal. According to a recent TechCrunch article, the company is launching a new feature named Trending Storylines, which are personalized news clusters based on current topics with content from the platform itself as well as from other sources.
Initially, Trending Storylines will be focusing on finance, healthcare and technology and will be curated by a team of 24 editors, machine learning and various algorithms that will learn from each user’s behaviors and interests on the platform.
“We compete with everyone and everything” for your attention, noted Dan Roth, LinkedIn’s editor in chief. “You could be spending your time reading the WSJ and Twitter, or updating your Bitmoji, and we’re trying to provide useful information for to fill that time.”
In this story
This story was originally published in 1851 Franchise on March 22, 2017. Burnaze summarizes and links to the original reporting.
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