TL;DR
MOOYAH Burgers, Fries & Shakes, a Dallas-based better burger brand, has seen rapid growth, including a 31% increase in sales in 2015. The brand's success can be attributed to its passion and attention to detail, according to CEO Rich Hicks.
The burger biz is booming. While burger behemoth McDonald's has shown signs of weakness over the years, the better burger industry has exploded - including rapidly growing Dallas-based MOOYAH Burgers, Fries & Shakes. Recently, FastCasual.com took a look at this emerging burger brand and spoke with Rich Hicks, CEO of MOOYAH Burgers, Fries & Shakes, to learn more about the brand's recipe for success.
"Passion and attention to detail have been imperative from the very beginning," Hicks told FastCasual.com. "Our team has always been obsessed with exceptional food quality and making sure that every guest leaves our restaurant nothing short of satisfied."
That passion and attention to detail helped MOOYAH increase sales by more than 31% in 2015, according to the 2016 Top 500 Chain Restaurant Report from Technomic.
In this story
This story was originally published in 1851 Franchise on July 6, 2016. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.