Demand for Better Breakfast Helps Famous Toastery Stand Out in an Increasingly Popular Industry

For over a decade, Famous Toastery has been raising the bar in the better breakfast segment. Its delicious menu and exceptional customer service have separated the brand from the competition, and the industry’s big players are taking note.

Famous Toastery was recently recognized as one of the top six growing franchises by Technomic, and was featured in an article on CNBC . Technomic— a Chicago-based food industry consulting and research firm— says the brand is the one to beat because of its impressive franchise model and commitment to quality.

“We tracked a lot of smaller, emerging brands over a long period of time, and found that Famous Toastery holds a unique place in the market,” said Darren Tristano, president of Technomic. “The brand’s strong unit growth, focus on the AM format and high level of quality service and food showed us that it earned the top spot above other restaurants in the segment.”

Right now, that segment that focuses on better breakfast and brunch is booming. In the past, consumers have opted to either eat breakfast at home or skip the meal entirely. But now that it’s becoming an all-day option at sit-down restaurants and fast food chains, the AM eatery format is on the rise.

“Operating a breakfast-centric restaurant franchise is attractive to business owners because it allows them to work through the early afternoon and spend the rest of the night at home with their families,” said Tristano. “It’s also attractive to consumers—breakfast is very trendy right now, and more people are willing to sit down for a meal in the morning. The demand for breakfast restaurants is high, and brands have the opportunity capitalize on it.”

Famous Toastery is planning on making the most of the demand for better breakfast franchises. By continuing to bring the best food and service to consumers across the country, the brand is perfectly positioned to own the segment. It’s also poised for rapid growth.

The brand currently has 13 established locations across the Southeast, with an additional 50 franchise units sold. Famous Toastery is looking to expand in New York, Philadelphia, North Carolina, South Carolina, Tennessee, Florida and Georgia.

“We’re incredibly excited to continue growing our brand, especially after Technomic named us one of the top franchises to watch. It goes to show that Famous Toastery’s growth potential is unlimited,” said Robert Maynard, Famous Toastery’s founder and CEO. “The better breakfast segment is more popular than ever, and we’re going to continue distancing ourselves from the rest of the competition.”

Cassie has over five years of digital and traditional media experience. She joined NLA after working as a television news producer in both Milwaukee and Chicago, and now specializes in aligning strategies across the board for her clients, ultimately building buzz and telling compelling stories through content marketing, social media, digital campaigns and traditional PR. Cassie has a Bachelor of Arts in Broadcast and Electronic Communications from Marquette University.

In her spare time, Cassie enjoys traveling and exploring what new cities have to offer in addition to spending time with her friends and family.