TL;DR
Franchise podcasters share lessons learned from their experiences and interviews with industry experts, including considering the market and perfecting systems before selling franchises. Perfecting the product, service, and customer service is crucial for the success of new locations.
The first lesson is to consider the market you are opening your franchise in, and not just the uniqueness of your concept. Getting people to change their habits for a brand-new concept is tough, and having an awesome marketing plan and budget to back it up is definitely key to getting the word out and bringing in new customers to your franchise.
Another lesson many franchisors learn too late in the game is perfecting the systems, product and service you are offering is necessary before you start selling franchises left and right. You can grow the amount of locations, but if the product isn’t impressing your customers, or customer service is lacking across the board, your new locations will fail before they are even open.
In this story
This story was originally published in 1851 Franchise on February 8, 2018. Burnaze summarizes and links to the original reporting.
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