MilkShake Factory Opens New Location in Florham Park, NJ on Saturday, March 21, 2026

To celebrate, the Florham Park MilkShake Factory will host a grand opening event on Saturday, March 21 from 12 PM to 4 PM, featuring a buy one, get one free offer on shakes, sundaes, and molten cups, free MilkShake Factory T-shirts for the first 100 guests, and festive giveaways throughout the afternoon.

The Florham Park store is owned and operated by franchisee Julie Hagovsky, who connected with MilkShake Factory’s four-generation family legacy and dedication to quality. In addition to the Florham Park location, Hagovsky plans to continue growing with the brand, with two additional stores in development.

“I was immediately drawn to MilkShake Factory because of its family roots and the sense of tradition behind the brand,” said Hagovsky. “That legacy really resonated with me. Family is at the center of everything I do, and bringing a concept like this to Florham Park and the surrounding communities feels especially meaningful.”

Hagovsky continued, “In addition to the brand’s story, we were also really impressed by the products themselves. As a family that loves dessert, we immediately recognized the quality and care behind everything MilkShake Factory offers.”

Founded in 1914 as a soda fountain and chocolate shop, MilkShake Factory has evolved into a modern dessert destination while preserving its family recipes and commitment to quality. Every milkshake is made with housemade ice cream and can be customized with premium mix-ins and toppings, while the brand’s chocolates are crafted using time-honored techniques passed down through generations.

Florham Park’s connected community and family-oriented atmosphere made it a natural choice for Hagovsky, who saw a clear opportunity to bring a dedicated dessert destination to the community.

“There really hasn’t been a dedicated dessert destination like this in Florham Park for a long time,” said Hagovsky. “We’re excited to create a modern, clean and welcoming space that reflects the community’s family-oriented spirit and gives people a place to stop in, enjoy something sweet and spend time together.”

MilkShake Factory’s menu features an assortment of indulgent milkshake flavors, including fan favorites like Chocolate Dipped Strawberry and Campfire S’mores, alongside handcrafted sundaes, molten chocolate cups, and housemade chocolate treats. Every item is made with MilkShake Factory’s signature ice cream, created fresh in-store daily using the Edwards family’s exclusive recipe.