Next Stop, Nashville: JetSet Pilates Targets Tennessee

JetSet Pilates is bringing its high-energy reformer workouts to the heart of Tennessee, with two confirmed Nashville-area studios set to open this year. The Miami-born franchise, known for pairing full-body strength training with curated playlists, is plotting broader expansion across the region, eyeing affluent suburbs like Brentwood, Franklin and Green Hills as well as hot spots like The Gulch and 12 South.

The Pilates franchise ultimately plans to open six to eight locations across the region.

“Nashville has everything we look for in a growth market, including strong population trends, a wellness-focused community, and a clear appreciation for elevated fitness experiences,” JetSet Pilates CEO Bert Albertse said. “With two locations already confirmed and growing interest from potential franchisees, we’re excited to introduce JetSet’s modern, music-driven approach to a city that truly aligns with our brand.”

Altogether, the boutique Pilates franchisor has more than 100 locations in development across the United States and Australia and recently opened its second New York City location in Gramercy — notable, considering New York was recently ranked the most Pilates-obsessed state, according to Pilates Matters, a Pilates equipment and accessories retailer.

Earlier this month, JetSet Pilates announced a partnership with Limitless Franchise Growth (LFG) to focus on building the its concept across key markets.

“As JetSet continues to grow, we’re excited to bring our brand to Nashville and look forward to welcoming passionate franchisees to join us in this dynamic market,” JetSet Pilates founder and brand president Tamara Galinsky said. “With our proven model and commitment to support, Nashville offers an ideal opportunity for entrepreneurs looking to be part of a rapidly expanding fitness brand.”