TL;DR
PepsiCo is acquiring KeVita, a health beverage maker, to diversify its soft drinks business and tap into health-conscious consumers. The Dr Pepper Snapple Group Inc is also purchasing Bai Brands LLC, an antioxidant beverages maker.
On Tuesday, PepsiCo Inc announced its purchase of health beverage maker KeVita Inc, reports Fox Business , “in an effort to diversify its soft drinks business and tab health conscious consumers.”
All of California-based KeVita’s two dozen plus flavors of probiotic drinks are gluten-free, vegan and organic.
The Dr Pepper Snapple Group Inc also announced that it would purchase Bai Brands LLC, an antioxidant beverages maker. It’s clear that there was a big of competition taking place between the Dr Pepper Snapple Group Inc and PepsiCo Inc, seeing as Reuters reported Pepsi was nearing a deal to purchase KeVita just last month.
All these purchases took place only a week after five U.S. cities announced new taxes on sodas .
In this story
This story was originally published in 1851 Franchise on November 22, 2016. Burnaze summarizes and links to the original reporting.
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