TL;DR
Wetzel's Pretzels is expanding its presence in Florida with a new bakery in Lehigh Acres, operated by franchisees Mitul Chonati and Hitesh Barvaliya. The brand, founded in 1994 in Pasadena, California, continues to attract a following with its signature pretzels and snacks.
The new bakery will bring even more flavor to the community with its craveable snacks and refreshing drinks, a perfect pairing for a shopping trip. Mitul Chonati and Hitesh Barvaliya, veteran restaurant operators and first-time Wetzel’s franchisees, are spearheading the opening of this location. The duo has been working together since 2008 and is currently operating over 11 Cold Stone Creameries and five Planet Smoothies. As local Lehigh Acres residents, both are committed to bringing the brand’s products to more communities across Florida.
“Having operated restaurants together for more than 15 years, Hitesh and I know the value of offering guests something fresh, fun, and delicious. We’re proud to bring that same experience to Lehigh Acres with Wetzel’s Pretzels,” said Mitul. “This location represents more than just growth for us; it’s about sharing the Wetzel’s brand with community members and creating a go-to spot for craveable snacks that fuel everyday shopping trips.”
“We’re thrilled for Mitul and Hitesh to open their first Wetzel’s location with us ,” said Jon Fischer, Head of Development at Wetzel’s Pretzels. “We are looking forward to bringing our beloved pretzels to the greater Fort Myers area, and we are confident the community will embrace Wetzel’s warmly.”
Wetzel’s has been sharing its signature handheld happiness ever since its founding in Pasadena, California, in 1994. The brand continues to attract a cult-like following in communities through its cool SoCal feel and crave-worthy snacks that cultivate special moments of pure pretzel bliss between friends, family, and colleagues.
In this story
This story was originally published in Franchising.com on October 14, 2025. Burnaze summarizes and links to the original reporting.
Read the full story at Franchising.comLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.