Why USA Insulation Is Targeting Kansas City for Franchise Development

USA Insulation, the 100-plus-unit insulation franchise under the Threshold Brands umbrella, has identified Kansas City, Missouri, as a prime market for development. The company is ready to bring quality insulation to the city, with three units available in the area.

“Kansas City is a great market for our model,” said Suave Brachowski, Brand President at USA Insulation. “It has a really good amount of older homes, intense temperatures and strong territories around it, making it a perfect fit for us.”

Market overview

Why Kansas City Is a Great Fit for USA Insulation

With a 2023 population of 522,580, Kansas City is the largest city in Missouri. It is also growing at a rate of 0.93% annually, and its population has increased by 2.85% since the most recent census, giving USA Insulation franchise owners plenty of people to work with.

In addition to the growing population, Kansas City has a plethora of older homes, making it an ideal market for insulation services as consumers look to lower their rising energy bills.

“When you look at it from a temperature standpoint, it gets really cold and really hot in Kansas City,” said Brachowski. “Homeowners in older homes tend to feel those kinds of pains or issues and are looking for a solution.”

When it comes to insulation services, Brachowski noted that there aren’t a lot of options on the market for existing homes. USA Insulation fills this gap in the market by insulating existing walls for homeowners to make them comfortable all year round. USA Premium Foam Insulation® is easily installed from the outside, usually in one day, so it’s hassle-free for the homeowner.

Brachowski added that Kansas City is a similar market to some of the brand’s highest performing locations, such as sister city St. Louis. Additionally, Kansas City is a medium sized city, meaning there is plenty of opportunity for franchise owners who are looking for both single and multi unit franchises.

Unique selling points

What Sets USA Insulation Apart?

Since its founding in 1985, USA Insulation has insulated over 125,000 homes. Its stellar reputation, unique product and well-developed model all set franchise owners up for success with consumers, no matter where they are located.

“Regardless of what's happening in the economy, we can approach customers with the right message,” said Wes Sattler, Director Of Franchise Development. “When saving money is going to be paramount to most consumers, our product will save them on their monthly energy bills. In fact, at some point it will pay itself off, so if they stay in the house long enough, they not only will pay off that investment, but they'll start saving every month going forward. So there's a huge economic benefit to what we do.”

About 90% of the country’s residences are considered under-insulated, according to the Insulation Institute. Home insulation represents a $10 billion market within the overall construction industry, and that number is expected to rise, with approximately 2.7% growth projected.

“We have a unique product that's only available to our franchise owners,” said Brachowski. “The fact that they can rely on this when they walk into someone’s home is one of the top reasons that USA Insulation is a great investment for franchise owners.”

Not only do franchise owners benefit from this positive reputation, but they also have access to the expertise of an entire support center and subject matter experts with years of experience in the industry.

Franchise opportunities

The Ideal Candidate

USA Insulation is looking for candidates who are determined and driven to run a business.

“Our franchise owners really need to have grit because business ownership is not always easy,” said Brachowski. “There’s a lot of advantages to being a part of a franchise, but you are ultimately still expected to run the business everyday. for those folks who really want to be a part of the community, who want to help people and who want to be a part of a great team, this is a great opportunity.”

The franchise currently has three units available in Kansas City and is eager to fill them with the right candidates for the role. And for prospective franchise owners, now is the time to invest.

“People are still very much investing in their homes,” said Brachowski. “It’s a really great time to be a part of USA Insulation because we have something that people need, not just want.”