Weed Man launches Challenge Coin initiative for GreenCare for Troops program

Weed Man has launched a Challenge Coin recognition initiative to honor military families participating in Project EverGreen's GreenCare for Troops program. A charter supporter of Project EverGreen, Weed Man serves 275 military families in 29 states through the program.

Select Weed Man franchisees will present a custom challenge coin to every GreenCare for Troops family they serve as a lasting reminder that their sacrifices are recognized and valued by the communities they call home.

Madison, Wisconsin-based Epic3 franchise group, which currently provides complimentary lawn care services to 102 military families across 16 states, is one of the drivers of the Challenge Coin initiative.

"Weed Man is both excited and honored to expand our partnership with Project EverGreen’s GreenCare for Troops,” says Cam Cundiff of Epic3. “We want to do our part in giving back to the service members and families who sacrifice for our country every day, and this program allows us to do exactly that."

Cundiff, a member of Project EverGreen’s board of directors, says they designed this challenge coin as a token of their profound respect and appreciation for deployed service members and their loved ones.

“Each family benefiting from GreenCare for Troops through an Epic3 franchise will receive a coin, letting them know we have their lawns covered while they serve and protect our country,” adds Cundiff. “We hope it serves as a comforting reminder of home.”

Joe Schaffel, Weed Man franchise owner in Fort Worth, Texas, and an Army veteran, says they want every family they serve to know their sacrifice matters.

"The challenge coin is a simple but meaningful way to express our gratitude and let military families know they are supported and appreciated,” says Schaffel.

"Since the beginning of GreenCare for Troops, Weed Man franchisees have stepped forward to serve military families in communities across the country," says Cindy Code, executive director of Project EverGreen. "Their commitment reflects the best of our industry by combining service, community support, and environmental stewardship. The lawns and landscapes they maintain help create healthy outdoor spaces where families can gather, children can play, and military families can enjoy a sense of normalcy while their loved ones are serving our country."

During its 20th anniversary year, Project EverGreen is encouraging lawn care operators, landscape contractors, irrigation professionals, arborists, sports field managers, snow and ice professionals, and green industry suppliers to join the growing network of volunteers serving military families nationwide.

Since its inception in 2006, GreenCare for Troops has connected more than 15,000 volunteers with 20,000 military families and generated more than $20 million in donated lawn and landscape services. Today, more than 1,600 volunteers continue to serve military families across the United States, helping ease the burden of deployment one property at a time.

"As we celebrate 20 year serving military families through GreenCare for Troops, we're reminded that the program's success is built on the generosity of volunteers and partners like Weed Man," Code says. "For two decades, lawn care and landscape professionals have stepped forward to support military families in a meaningful way. Their commitment continues to strengthen communities, improve outdoor spaces, and show military families that their sacrifices are appreciated."