TL;DR
Pumpkin Spice Lattes will return to Starbucks on August 28th and Dunkin' Donuts on August 27th. The drink has a loyal following and generates high social media engagement and sales.
Pumpkin Spice Latte season is almost here. According to a recent article in Fortune, the limited-time offering is set to make a return to Starbucks on the 28th and Dunkin’ on the 27th. This marks an earlier launch date for the offering than last year when it hit the market in September.
The drink has built up a very loyal following over the years and continues to generate high levels of social media engagement and sales. Starbucks reported that it sold over 200 million Pumpkin Spice Lattes in its first decade on the menu. While some protest that it is too early to bring back the LTO, others are counting down the days until it returns.
Brands looking to capitalize on the excitement surrounding the PSL may wish to introduce items featuring fall flavors.
In this story
This story was originally published in 1851 Franchise on August 22, 2018. Burnaze summarizes and links to the original reporting.
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