It’s A Grind: Coffee brand ready for West Coast expansion

2017 will see Californian coffeehouse chain It’s A Grind expanding its foothold in its native Golden State. The 1994, Long Beach-founded business which currently has 18 outlets across three states and eight international ones is now under the umbrella of the Retail Food Group (RFG), which boasts over 2,500 locations across the globe. Brian Balconi, President of Retail Food Group USA , said “It’s A Grind is bringing back the nostalgic feeling of coffee house comfort.

With comfortable seating, a cozy atmosphere, an eclectic blend of music and the familiar aroma of brewing coffee and espresso, we serve a reminder of why the original coffee house concept took off in the 1990’s: there’s no pretension, no complicated drink names that you can’t pronounce and no pressure to finish your coffee and be on your way. The vibe at It’s A Grind encourages people to make themselves at home and we’re eager to bring it to new communities across California.”