Franchise Deep Dive: Floor Coverings’ Franchise Costs, Fees, Profit and Data

Company overview

Floor Coverings International (FCI) is a franchise-based flooring brand that specializes in residential, personalized flooring options. It also provides assistance with selection, design and installation.

Floor Coverings brings its showroom to customers’ homes through its mobile business model and provides at-home consultations where customers can see different flooring samples in their own spaces. The brand offers a wide variety of flooring options, including carpet, hardwood, laminate, vinyl, tile and natural stone.

Floor Coverings was founded in 1988 in Atlanta, Georgia and has been franchising since 1989. Since its inception, Floor Coverings says it has become a disruptor in an industry worth more than $48 billion.

“With plenty of room to grow, and with flooring being one of the most valuable updates homeowners can invest in, FCI is changing the way people tackle flooring,” the brand wrote.

As of September 2023, there are more than 250 Floor Coverings locations open across the United States and Canada. The brand is actively offering new franchise opportunities across all 50 states.

Floor Coverings’ business model is centered around showcasing and delivering different flooring options to customers’ homes or businesses. This differentiated approach allows customers to see and feel various flooring options in their own homes and receive personalized design guidance.

“Our mobile showroom franchise model makes it easy for customers to pick the flooring they want right in the comfort of their homes,” according to its website.

Additionally, Floor Coverings claims that its business model is both simple to run and easy to scale, and each of its franchise owners have access to its state-of-the-art training and support.

Financial performance

According to Floor Coverings’ consumer-facing website, in 2022, the average gross revenue for booked jobs across its flooring franchise system was $1,180,809. Additionally, the top-performing franchisees earned an average of $3.9 million in gross annual revenue in 2022. Floor Coverings’ 2022 Franchise Disclosure Document lists the following potential earnings of a franchise owner:

• Annual Gross Revenue Produced for Top 10%: $3,292,848

• Annual Gross Revenue Produced for Top 25%: $2,276,311

• Annual Gross Revenue Produced for Top 50%: $1,655,619

• Annual Gross Revenue Produced for Bottom 50%: $557,332

• Annual Gross Revenue Produced for Bottom 25%: $394,610

• Annual Gross Revenue Produced for Bottom 10%: $297,274

Franchise costs and fees

The initial investment required to open a Floor Coverings franchise ranges from $154,400 to $341,000. This investment is broken down into the following costs:

• Initial Franchise Fee: $50,000

• Additional Territory Fee (minimum of 2): $40,000

• Inspirenet/Inspirenet Mobile Software: $7,500

• Software Access Fee (2 months): $400 to $600

• Training Related Expenses: $3,000 to $5,000

• Opening Package: $35,000 to $45,000

• Personnel/Staffing: $0 to $5,000

• Initial Advertising Expenses: $40,000 to $60,000

• Insurance Liability/Vehicle: $1,500 to $6,000

• Miscellaneous Opening Costs: $2,000 to $5,000

• FCI Vehicle: $1,000

• Office Equipment: $1,000 to $5,000

• Real Estate and Improvements: $0 to $5,000

• Additional Startup Funds: $45,000 to $65,000

Interested candidates are also required to have a net worth of $250K and at least $65K in liquid assets.

The initial franchise fee required to open a Floor Coverings franchise is $50K, plus a territory fee of $40K each (minimum of two).

Floor Coverings also offers a 10% discount off its franchise fee for qualified military veterans.

• Tom Wood — President and CEO

• Chad Schloerke — Vice President of Operations

• Ben Pace — Chief Financial Officer

• Ryan Aschauer — Chief Information Officer

• Stacey Vogler — Chief Marketing Officer

• Alan Dickherber — Senior Vice President of Operations New Franchise Development Program

• Mark Titcomb — Vice President of Franchise Recruitment

• Albert Hermans — Vice President of Franchise Development

• Sean O’Rourke — National Director of Merchandising

• Chris Shaffer — Senior Director of Franchise Development

• Timothy Holadia — Senior Director of Franchise Development

*Disclaimer: This content is for informational purposes only. You should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained on this site constitutes a solicitation, recommendation, endorsement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial advice, nor does any information in the email constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.