Slimthusiasts Rejoice: Breakthrough Better-Chicken Brand Opens in Waco

Slim Chickens announced its new restaurant opened on June 7 at 5804 Bosque Blvd. BBL Holdings, LLC, a seasoned restaurant group, is at the helm of the new location.

“As we continue to expand the opening in Waco marks a major milestone for our growth,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “BBL Holdings, LLC, has a passion for the brand and deep operational experience that reflects the qualities we look for in franchise partners.”

The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items.

Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.

Slim Chickens is a fast-casual brand in the better-chicken segment, built to scale across markets with flexible formats. Its diverse menu, cooked-to-order quality, and Southern hospitality continue to drive strong growth.