Wingstop adds Tajín to its flavor lineup

Wingstop is the latest restaurant chain to embrace Tajín Chamoy, a popular Mexican condiment that blends chile and lime seasonings.

The chain’s Sweet Heat Chamoy featuring Tajín flavor will be available exclusively to Club Wingstop members June 26-29 before launching nationwide June 30 for a limited time. The offering combines a custom Chamoy dry rub with a Tajín Chamoy drizzle, balancing sweet, tangy fruit notes with chile heat and citrus.

Customers can order Sweet Heat Chamoy across the Wingstop menu, including classic and boneless wings, tenders, chicken sandwiches, fries, and corn.

“At Wingstop, we’re always looking for ways to bring fans flavors that are both culturally relevant and uniquely Wingstop,” Chief Brand Officer Donnie Upshaw said in a statement. “Chamoy has become one of the most talked-about flavor profiles in food culture, and Sweet Heat Chamoy is our take on that trend. By combining a bold dry rub with Tajín Chamoy, we’ve created something that feels authentic, craveable, and unmistakably Wingstop. It’s the perfect flavor for summer, and we’re excited to bring it to fans in a way only Wingstop can.”

To complement the new flavor, Wingstop is also introducing Chamoy Ranch, a sweet and savory twist on the brand’s signature ranch. Additionally, a new Fanta Summer Punch beverage is available exclusively at Wingstop locations featuring Coca-Cola Freestyle dispensers nationwide.

Tajín was founded in 1985 and made its first export to the United States in 1993. More chains have embraced the flavor of late, including Fuzzy’s Taco Shop, Dutch Bros, Another Broken Egg Café, First Watch, Dairy Queen, and Applebee’s. In 2024, Taco Bell tested a Tajín menu, including a Tajín Crunchy Taco, Tajín Twists, and a Tajín Strawberry Freeze.

According to Technomic data, use of the ingredient has grown sharply over the past five years, appearing on 1.3% of menus in 2021 to 2.2% at the end of 2025, meeting consumers' increased demand for global flavors.