TL;DR
Pizza Hut is bringing back its retro logo from the '60s and '70s in a national TV campaign to promote the limited-time return of its Cheesy Bites Pizza. The rebranding effort comes after some lackluster performance numbers.
Pizza Hut is throwing it back to the “OG” days. Nation’s Restaurant News reports that the pizza chain is bringing back its cleaner, less-modern ‘60s and ‘70s-era red roof logo, which will launch in a national TV campaign for the limited-time return of its popular Cheesy Bites Pizza next week.
“It’s about celebrating where we came from,” Marianne Radley, Pizza Hut chief brand officer, told Nation’s Restaurant News. “We have to be a little braver, a little bolder in our choices.”
The rebrand and marketing reshuffling occurs after some “lackluster” performance numbers, notes the publication. “During market research sessions with consumers, guests responded enthusiastically when discussions turned to legacy brand features such as the red-roof restaurants and the red-and-white-checkered tablecloths,” NRN writes.
Emily Clouse is a staff writer for 1851 Franchise. Her work has been featured with publications such as The Onion, Reductress, and Chicago Magazine. She graduated from The Ohio State University before running away to join the Peace Corps. In her free time, she enjoys drawing and walking to Jewel-Osco.
In this story
This story was originally published in 1851 Franchise on June 21, 2019. Burnaze summarizes and links to the original reporting.
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