Thinking of Attending the International Franchise Association (IFA) Convention?: Here’s Why You Should

It’s no secret that this year’s IFA Convention will be different from years past due to COVID-19, but SMB Franchise Advisors founder and CEO Steven Beagelman shares in a recent Forbes article why this year’s convention is a must-attend event.

The convention is taking place virtually from February 10 to 25, focusing on the ever-changing COVID-19 rules and regulations. Best practices will be shared among franchisors and franchisees to help everyone navigate through the unknown territory.

“While the biggest loss here is the opportunity to network in person, there are positive benefits to a virtual convention,” Beagelman told Forbes. “For one, the hassle and cost of travel are completely eliminated. You have the opportunity to engage with the information at your own pace, from your office or the comfort of home.”