NRN: Peet’s Taps Wrigley Candy Man As New CEO

Kenneth C. “Casey” Keller Jr. is the new CEO of Peet’s Coffee and Tea, effective August 6, according to an article in Nation’s Restaurant News.

Keller replaces former CEO Dave Burwick, who left the company earlier this year. Keller previously served as the global president of Wm. Wrigley Jr. Company, a Mars Inc. subsidiary.

"I am honored to have the opportunity to join the Peet’s team and be part of a company with such a rich heritage and strong legacy of entrepreneurship and high-quality coffee,” Keller said in a statement. “Peet’s has been a pioneer in the craft and ready-to-drink coffee segment and I am excited to continue the Peet’s tradition through the company’s next phase of growth.”

At Wrigley, Keller was in charge of sales and profit growth for the company’s gum, mints and candy business.

"We are thrilled to have Casey joining Peet’s as CEO,” Peet’s board of directors chairman Olivier Goudet said in a statement. “Casey has an impressive track record in the CPG space and his focus on growth and long-term value creation makes him the ideal leader for Peet’s.”