Digme Fitness launches new franchise model

Boutique fitness studio operator Digme Fitness has announced its intention to capitalise on recent success by offering its business model to potential franchisees across the world

Having opened the doors to its first studio in summer 2016, Digme Fitness has welcomed over 70,000 gym-goers through its doors and now has UK-based studios in Richmond, Moorgate, Blackfriars, Rathbone Square, Oxford and Ealing.

The brand states its new model will give franchisees access to “best-in-breed concepts within three of the most popular types of group exercise globally – spinning, HIIT and yoga”. The premium facilities that exist in a Digme studio, market-leading technology and infrastructure, combined with a training setup for staff and instructors, deliver sustainable barriers to entry.

Geoff Bamber, CEO of Digme said, “This is a significant milestone in our growth ambition and we’re looking for great individuals in the right locations around the UK and the rest of the world to share in our success to help widen the reach of Digme. We are committed to offering unparalleled levels of support, so our franchisees can focus on delivering the great fitness experience that our existing Digme customers are used to.

“Not only can we offer somebody the chance to own a high yielding business, but our franchisees will attract new customers and join in our mission to change lives by bringing the joy of exercise to the world.”