TL;DR
Dairy Queen continues to grow in New Hampshire with a sales jump after a location was converted to the DQ Grill & Chill model. The brand plans for additional growth in the state, with room for two new locations.
The remodel has been extremely well received by the community, bringing a large sales jump with longtime fans excited about the fresh look and many new locals wanting to give it a try.
“We are more than thrilled,” by the sales jump, Dion told the New Hampshire Union Leader.
The state of New Hampshire as a whole is set to see additional growth from Dairy Queen in the coming years, as it is a development focus for the brand and Dion himself is looking to open a new location.
International Dairy Queen, Inc. vice president of franchise sales and development Mike Mettler confirmed this and added that the brand has room for two locations in New Hampshire.
“That’s the pace we’re on right now,” Mettler told the New Hampshire Union Leader.
In this story
This story was originally published in 1851 Franchise on March 3, 2017. Burnaze summarizes and links to the original reporting.
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