Wetzel’s Pretzels Named to 2021 Top Multi-Unit Franchise List

Franchise Business Review (FBR) recently named Wetzel’s Pretzels (Wetzel’s) as a “Top Multi-Unit Franchise” for 2021. The list, which showcases 50 franchises across all industries, comes from an independent survey of over 3,500 franchisees representing 248 leading franchise brands.

Wetzel’s takes pride in its fun-loving West Coast attitude, bringing communities together through its salty and sweet treats. Since its founding in Redondo Beach, California 25 years ago, Wetzel’s has put a twist on tradition, expanding into innovative new avenues in an effort to provide fresh pretzels to snack enthusiasts.

“This is an incredibly powerful validation for Wetzel’s and it would not be possible without the franchisee community we have built,” said Jennifer Schuler, CEO at Wetzel’s Pretzels. “Our bakery owners are at the heart of what we do at Wetzel’s, which is why this recognition from Franchise Business Review is so encouraging to hear. Our goal, each and every day, is to inspire confidence in our franchisees, and their trust in us is what led to our spot on the list.”

FBR conducted the survey with 33 benchmark questions centered around topics such as leadership, training and core values before going more in-depth into questions about business lifestyle and overall enjoyment of running their franchise. In addition to being recognized as a Top Multi-Unit Franchise by FBR, Wetzel’s was also named to the 2021 Top Food Franchise list as well as the Culture100 list this year.

Wetzel’s has maintained its small company feel and creates personal connections with all members of the Wetzel’s franchise family.