Sunny Street Café Eyeing Expansion into the Sunshine State

Sunny Street Café, the emerging breakfast and lunch concept with 22 locations, is eyeing Florida as its next target market for expansion. The family-owned and operated franchise sees tremendous potential in the sunshine state for its homestyle American favorites served in a friendly and community-driven atmosphere.

Following the COVID-19 pandemic, the $11.5 billion breakfast category is only becoming more relevant as consumers look to enjoy community-driven restaurant experiences. While legacy all-day breakfast chains are losing their luster, family-run concepts that offer delicious options and a community-driven atmosphere, like Sunny Street Café, are only getting started.

Florida expansion plans

President Scott Moffitt revealed they’re planning on expanding into at least three territories in Florida, with the potential of opening up 20 different units across the region and creating 250 jobs.

The brand is currently looking to expand into both the greater Tampa area and the Florida panhandle, due to the growing population and ideal climate in those regions. The Sunny Street Café team wants to offer its customers year-round outdoor patio seating under blue skies, which is possible throughout most of the year in Northwest Florida.

As Sunny Street Café boasts itself as being a community-gathering place, by moving to Florida, the brand would also be able to open its doors to one of the state’s largest demographics: retirees. The franchise wants to serve as a place where members of the retirement community can go on any day of the week to relax and eat good food. The brand has also become a popular weekend brunch spot for families and younger crowds as a result of its unique menu offerings and friendly service.

Market potential

Florida is the fourth most populous state in the country, and according to the National Restaurant Association, in 2021, the state’s restaurant industry generated around $63 billion in revenue. That number continues to climb with no sign of slowing as more and more people migrate to the state.

The ideal franchisee could be a single-unit or multi-unit owner, and while they don’t need restaurant experience, the key is that they understand the importance of the brand’s family-oriented culture. Sunny Street Café is looking to sell at least three franchises by the end of 2023. In addition to its plans to move into Florida, the brand is also exploring possible opportunities in Georgia and the Carolinas.

The total investment necessary to begin the operation of a Sunny Street Café ranges from $464,545-$1,307,514 including a $35,000 franchise fee. For more information on franchising with Sunny Street Café, visit