TL;DR
Tracy Rickman, a top franchise broker, shared her experience and strategies for franchisors to find great franchisees. Rickman provided valuable insight for entrepreneurs considering business ownership for the first time.
1851 Franchise asked Rickman about her experience as a broker, what makes her successful and some strategies franchisors can use to cast their net wide in the search for great franchisees this year.
During the interview, Rickman also provided valuable insight for entrepreneurs who may be considering business ownership for the first time.
“The role of the owner is very different from what the product or service is,” said Rickman. “So, we need to make sure that when you’re starting to look at the business, fall in love with the role of the owner. Fall in love with the business, what you’re going to do every day and the lifestyle it's going to afford you.”
In this story
This story was originally published in 1851 Franchise on August 1, 2023. Burnaze summarizes and links to the original reporting.
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