Roll-Em-Up Taquitos Announces Six New Signed Leases

After beginning to franchise last year, the brand opened two new locations in 2021, and has 20 more expected to open by the end of this year.

“We’ve seen Roll-Em-Up Taquitos grow over this past year,” said Chris Wyland, Vice President of Franchise Development for Roll-Em-Up Taquitos. “ Throughout the past year, Roll-Em-Up has introduced a variety of new technologies, innovations, and operating systems. To top it all off, we are thrilled to see these six new leases signed.”

The new leases were signed throughout California and Arizona. The leases include:

• Irvine Spectrum - 509 Spectrum Center Drive, Irvine, CA

• Irvine Square - 17933 MacArthur Boulevard, Irvine, CA

• Monterrey Crossing - 73120 Dina Shore Drive Palm Desert, CA

• Corona Bedford - 3935 Bedford Canyon Road Corona, CA

• Corona Parkridge - 860 N. Main Street Corona, CA

• 15570 W McDowell Road Goodyear, AZ

The story of Roll-Em-Up Taquitos is simple and began in the home of the Usrey family, where father (Ron) and Son (Ryan) fell in love with Mama Karen’s famous beef taquitos. The Usrey family, including patriarch Ron, always talked about opening their taquitos-only eatery, but unfortunately, Mama Karen passed before that dream became a reality. Fast-forward to today, they are “Blastin Reggae” and opened the first Roll-Em-Up Taquitos in Chino Hills, California in 2019, where they sold an average of 3,500 taquitos a day.

Today, the brand has three locations open across Southern California in Chino Hills, Brea, and Victorville.