Michael Waltrip Brewing Company and Famous Toastery are Joining Forces to Launch a Brand-New Breakfast-Inspired Beer

Classic Cinnamon Roll Ale, draws directly from one of Famous Toastery’s most recognized menu items, translating indulgent breakfast flavors into a balanced, approachable beer.

As part of the program, the partnership will extend into a broader lifestyle platform, including branded merchandise and limited-edition collaborations designed to build cultural relevance around the “brunch beer” concept.

“Breakfast and brunch are some of my favorite times to get together with friends and family, and we wanted to create a beer that fits those moments perfectly,” says Michael Waltrip, Founder of Michael Waltrip Brewing Company. “This brew is light, refreshing, and easy to enjoy whether you’re kicking off the day or winding down in the afternoon. At Michael Waltrip Brewing, we’re all about bringing people together, and this is a beer that feels right any time of day.”

Robert Maynard, Founder and CEO at Famous Toastery, says, “Famous Toastery has always owned the brunch experience at a high level. This partnership allows us to extend that leadership beyond the plate and into the glass. We’re not adding a menu item, this is different, we’re helping define a category. That’s where we want to play. This collaboration positions both brands at the forefront of an emerging intersection between food culture and craft beverage innovation, with plans to scale the concept regionally and nationally.