Fast Food Franchise Trends to Watch in 2024

The fast-food franchise landscape is undergoing a transformation in 2024, driven largely by technological advancements and changing consumer behaviors. Here are just some of the fast food franchise trends that are currently reshaping the industry.

During the COVID-19 pandemic, quick-service restaurants (QSRs) and fast food restaurants were forced to adapt quickly, making huge strides in the way of technology so they could continue to serve their customers. This sudden shift led to consumers’ expectations changing for the long haul. Even now, in the wake of the pandemic, consumer demands are still leaning heavily on technology.

This is especially present in the various ordering methods. Many consumers are opting to order ahead and eat on-the-go, rather than ordering at the counter and eating in. To meet this demand, fast food websites (and apps) are integrating advanced ordering systems. Partnerships with delivery services like Uber Eats and DoorDash are becoming a basic expectation among consumers, as well, so food can be delivered directly to their location.

Ordering and pickup trends

For those who are still visiting the store in person, curbside pickup or drive-thru are increasingly popular options. Kiosks are also experiencing a resurgence, with 43% of brands planning to add them as new ordering channels.

In back-of-house operations, artificial intelligence (AI) is taking center stage in 2024 as it’s being used to analyze consumer data in order to personalize menu recommendations and promotions. Loyalty apps not only allow the consumer to peruse a brand’s offerings and gain rewards, but they also let the brand track consumer habits and tailor its marketing techniques as a result.

AI is also being used by fast food concepts to train employees and take drive-thru orders. AI’s capabilities for enhancing the overall customer experience are only just starting to surface; you can expect to see AI being used in increasingly innovative ways throughout this year.

Sustainability efforts

While technology is a huge focus in the fast food industry, sustainability remains a priority and is becoming increasingly prominent. Large brands, like McDonald’s, are striving to reduce unnecessary packaging materials and their overall negative impact on the environment.

The fast-food franchise landscape in 2024 is experiencing a tech-driven revolution in response to consumer behaviors and desires, while keeping public priorities like sustainability in mind. Embracing change and staying ahead of these trends will be essential for the sustained success of fast food brands.