Mold Medics Targets Ohio for Franchise Expansion

As it grows, Mold Medics, the emerging indoor environmental health concept, is looking toward Ohio. Targeting metropolitan areas like Cincinnati, Cleveland, Columbus, Dayton, Toledo and Akron, the brand is working to establish 15 new territories.

“Ohio as a whole has a lot of potential for indoor air quality issues,” explained Tim Swackhammer, CEO of Mold Medics. “The majority of the state is in Zone One for radon, which indicates the highest radon levels. With a climate that yields a fair amount of rainfall, moisture can be problematic, especially with the high number of aging homes and maintenance issues in the state.”

With a steady population, Ohio presents a prime opportunity for Mold Medics’ services. Census data shows over 5 million housing units in the state, and over 85% of respondents reported living in their current homes for a year or more. Longer-term residents tend to invest more carefully in their living spaces, working to ensure the home will remain safe and comfortable for years to come.

Awareness of Indoor Air Quality Is Rising, and Mold Medics Positions Itself as an Expert

The general public’s knowledge of and care for indoor air quality is trending upward, especially since conversations of filtration and disinfection swirled during COVID surges. As interest increases, Mold Medics has put an emphasis on building out educational resources to support both franchisees and prospective customers.

“One of the biggest internal initiatives we took on last year was the creation of educational content,” Swackhammer said. “Over the past six months, we’ve released over 100 videos and shorts on mold, mold remediation, indoor air quality, radon and more. That’s been a huge, huge driver for us.”

Additional learning opportunities are certainly valued within the Mold Medics network, but these efforts also impact Mold Medics’ customers. By empowering customers with the information they need to understand exactly what is going on within their homes and evaluate a potential issue, the brand is building trust and establishing itself as an authority in the space.

“From a customer perspective, these things are really beneficial because they help clarify the issue,” Swackhammer added. “A lot of the content is centered around common areas where mold growth occurs, how to identify it and what to do moving forward. So, when people suspect that they might have a problem, they’re able to go into that evaluation stage from a more informed perspective.”

Who Is a Great Fit?

As Mold Medics works to expand, Swackhammer says it is seeking individuals who are genuinely interested in making a difference in their communities.

“A lot of the jobs we do aren’t necessarily the most fun on the planet,” he said. “But the cool thing is being able to actually help a family feel safe in their home when they previously were not. In addition to the technical work we do, we often sort of read the minds of our customers and walk them through the situation and steps that will be taken so that they feel comfortable returning to normal family operations once we’ve solved an air quality issue.”