Franchise Influencers: Mark Siebert, CEO, iFranchise Group

Siebert is the author of “Franchise Your Business,” “The Guide to Employing the Greatest Growth Strategy Ever,” “The Franchisee Handbook” and “The Multiplier Model.” Siebert has also been a franchise business consultant since 1985. He founded the iFranchise Group in 1998 as an organization dedicated to developing long-term relationships with successful franchisor clientele.

Mr. Siebert has worked with hundreds of franchisors, from startup operations to corporate giants. He is an expert in evaluating companies for franchisability, structuring franchise offerings and developing franchise programs.

The strategic planning recommendations developed by Siebert have been instrumental in the growth and success of numerous national franchisors.

About iFranchise Group: iFranchise Group is a franchise development and consulting firm that provides a variety of services to startup franchisors, established franchisors, dealer/licensor organizations converting to franchisors, and companies exploring the feasibility of franchising or other alternate channels of distribution (licensing, dealerships, etc.). Franchise Consulting services for startup franchisors include market research, business planning, financial analysis, operations manuals, training programs and videos, online learning, franchise marketing plans, franchise brochures, franchise sales videos, website optimization, franchise sales training, and ongoing coaching on "how to franchise." Franchise consulting services for established franchisors include overall performance audits, franchise sales improvement, franchise marketing improvement, franchisee relations, expert witness services, acquisition due diligence and general franchise problem resolution.