TL;DR
Tony Roma's files trademarks to venture into the metaverse, planning a virtual restaurant experience. The brand aims to integrate virtual reality with real-life experiences, bringing its menu items into customer homes.
“By tapping into the metaverse, we’re allowing Tony Roma’s fans to experience our premier dining experience in a new virtual way,” said Ramon Bourgeois, CEO of Tony Roma’s. “We’re thrilled to integrate with the metaverse to connect virtual reality with real-life experiences in order to bring our signature ribs and fan-favorite menu items directly into customer homes.”
As Tony Roma’s celebrates its 50th anniversary this year, the legendary restaurant brand continues to build its virtual food product offerings and NFTs for financial transactions inside its future virtual restaurants. This includes the new fast-casual concept Bones & Burgers, which was designed for premier high-traffic nontraditional environments, ghost kitchens, Tony Roma’s brick & mortar restaurants, as well as the virtual world.
Tony Roma’s is now making plans towards building a virtual restaurant in the metaverse at a later date.
In this story
This story was originally published in Franchising.com on May 27, 2022. Burnaze summarizes and links to the original reporting.
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