TL;DR
Slim Chickens has opened a new location in London Colney, United Kingdom, in partnership with Boparan Restaurant Group and Sainsbury’s. The brand is expanding its presence in the UK market with its cooked-to-order chicken tenders and southern hospitality.
Slim Chickens announced today its new restaurant opening in London Colney, United Kingdom. Reputable multi-unit operators, Boparan Restaurant Group and Sainsbury’s are at the forefront of the opening.
“We are thrilled to share our southern hospitality and quality cooked-to-order chicken tenders with the London Conley community,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “Boparan Restaurant Group and Sainsbury’s are prime operating groups we continue to seek to spread our household name. We are honored to continue seeing the brand embraced by more communities nationally as well as overseas.”
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better-chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items.
Fans also resonate with the southern contemporary look and feel, as well as the open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
Slim Chickens is a fast-casual brand in the better-chicken segment, built to scale across markets with flexible formats. Its diverse menu, cooked-to-order quality, and Southern hospitality continue to drive strong growth.
In this story
This story was originally published in Franchising.com on March 16, 2023. Burnaze summarizes and links to the original reporting.
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