Edible Targets Los Angeles for Franchise Growth in 2024

Edible® is gearing up for significant franchise expansion in Los Angeles, aiming to bring its unique brand of community-oriented gifting and NextGen retail experiences to the city.

Los Angeles already has a robust presence of Edible locations, with close to 25 stores in the city proper, 30 in the surrounding suburbs and an additional 10 in Orange County. However, the brand sees potential to establish 30 more locations across Greater Los Angeles. Neighborhoods like Santa Monica, Pasadena, Culver City, West Hollywood, Redondo Beach, Burbank, Irvine and Laguna Hills are top targets for Edible’s new concept stores, each offering distinct opportunities to connect with local communities.

“Los Angeles really lends itself to the new stores we are turning out,” said Chief Development Officer, Mark Mele. “We’re trying to connect the community with Edible and have customers interact with our products. In LA, there are many good areas, good suburbs and some of the best neighborhoods to reach our target audience.”

The brand’s NextGen store concept combines e-commerce with in-store experiences, inviting customers to engage with the products in person while still benefiting from the ease of online ordering. This model is especially appealing in a diverse and dynamic market like Los Angeles, where customers value both convenience and in-store interactions. The NextGen stores are streamlined for efficiency, designed for walk-in, grab-and-go service that fits the fast-paced lifestyle of LA residents.

“Los Angeles is an absolutely great demographic for Edible and the NextGen store,” said Mele. “We are known for e-commerce, but we are also known for what you can pick up in the store. This dual approach is particularly well-suited to LA’s bustling communities and demand for on-the-go solutions.”

To help educate prospective franchisees about opportunities with Edible in LA, the brand will present at the Pasadena Franchise Expo on November 9-10, 2024, at the Pasadena Convention Center. This two-day event will allow interested entrepreneurs to learn more about the brand’s growth plans, the NextGen store model and the support available to franchisees.

“This franchise show is an exciting opportunity to connect with motivated individuals who want to make a meaningful impact in their community,” said Mele. “With around 50 other brands there, it’s also a great venue for networking and exploring franchise ownership.”

As Edible looks to deepen its footprint in the Greater Los Angeles area, the brand’s innovative NextGen model and commitment to community engagement make it a prime target for expansion.

Founded in 1999, Edible® has revolutionized the gifting industry, uniquely leveraging the synergistic power of an innovative e-commerce hub and locally owned brick-and-mortar locations across the globe. Edible's platform seamlessly blends the convenience of online shopping with a vast retail footprint that services over 80% of U.S.

households within an hour. Expanding beyond its iconic fruit arrangements, Edible has a range of offerings, including delectable dessert boards, cookies, brownies, cakes, farm-fresh flowers and more – perfect for every celebratory occasion and any treat-yourself moment. For more information, visit edible.