Franchise Deep Dive: Proforma Franchise Costs, Fees, Profit and Data

Proforma is a franchise affiliate program concept focused on printing services and promotional product creation for companies. The business was founded by two college friends with $200 and has since grown to be a multi-million dollar venture with 560-plus locations.

Proforma has been in operation for over 40 years and boasts a recession-proof model as brands will always need printing and promotional services, regardless of the current economic trends. The brand was founded in 1978 by Gregory Muzzillo and his college friend, with just a $200 investment. Within a year, that $200 grew to $250K and the brand began franchising in 1986, continuing to grow ever since.

Proforma offers printing, promotional products, and packaging services to companies. These services are often used for companies trying to increase brand awareness, build marketing campaigns, provide employees with branded gifts, and to create staff uniforms, as well as printing brochures, displays, vehicle wraps, and media kits.

Franchisees are offered a low barrier to entry with no territory boundaries. Additionally, franchisees are not required to acquire any inventory or purchase any equipment. Franchisees outsource the production of all promotional products and print so they can remain focused on sales and marketing.

The brand does not make this information publicly available.

According to the brand's 2022 Franchise Disclosure Document (FDD), the total initial investment necessary ranges from $7,030 to $27,695. There is no franchise fee for this franchise concept, but franchisees must pay to join the affiliate program for an entry fee of $500.

Proforma does not have an initial franchise fee. However, prospective franchisees must meet certain requirements in terms of previous experience or have a relevant business for conversion.

• Brian Carothers — Chief Information Officer
• Stan Maxwell — Chief Strategy Officer
• Jeff Myers — Vice President of Finance
• Michelle Dalton — Vice President of Strategic Partner Development
• Greg Armstrong — Vice President of Sales Development
• Vanessa M. Edwards — Director of Business Development
• John Campbell — Senior Business Advisor
• Kathy Mayo — Director of Human Resources