Hyrox Launches Product for Multi-Site Operators in Latest Gym Push

Hyrox has launched a new enterprise solution designed to help global, multi-site operators program Hyrox group fitness classes and educational content inside their clubs, the latest push by the popular fitness racing brand to make its programming a staple at gyms and studios worldwide.

The new enterprise solution comes from Hyrox 365, the training, coaching and education arm of Hyrox. According to Hyrox, the enterprise solution is designed to cater to the specific needs of multi-site, branded operators by supplementing the brand’s popular Hyrox Training Club product with “specific, turnkey tools.”

Those tools include expertly programmed group training workouts designed for customized in-facility delivery, education for fitness coaches on how to teach Hyrox classes and the ability to include Hyrox content across member apps, in-gym screens and on-demand virtual workouts.

Hyrox will also advise operators on how to create optimally designed Hyrox Training Zones within their clubs to maximize revenue per square foot during group sessions. A club’s members will also receive early access to tickets for Hyrox events.

Hyrox product features

“Hyrox 365 is the ultimate training product for fitness racing – combining technology, equipment, and world-class training and programming expertise,” Hyrox chief growth officer Douglas Gremmen said of the new launch. “Now, for the first time, we’re bringing it to enterprise operators, reaching a new wave of gym-goers and expanding the global Hyrox community.”

The idea behind Hyrox 365 is to make Hyrox programming available to fitness facilities worldwide, giving members a chance to train for Hyrox races inside their gym or studio of choice, all year round. The platform also targets consumers who might not want to participate in a Hyrox race but who are willing to engage with the brand’s workouts inside of a group fitness setting in a gym.

Partnerships and growth

Hyrox now counts over 7,000 affiliate Training Clubs globally, striking partnerships with big-name fitness brands including PureGym, F45 Training and Fitness Park. GymNation, a fast-growing gym chain in the Middle East, just partnered with the fitness racing brand to introduce signature Hyrox Performance and Training Centers at its clubs.

“We believe the sport of Hyrox can be trained inside every fitness facility around the world in the same way you go to yoga or HIIT class,” Gremmen told ATN in February.

Hyrox works with Fiit, a fitness app and provider of white-label software solutions for fitness brands, on the tech powering Hyrox365.

“Hyrox approach the building of this offering with the same intention they do their events,” Fiit founder Ian McCaig said.” This is the best product I’ve ever seen combining technology, equipment and world-class expertise to deliver a turn-key solution and unparalleled ecosystem of training, education and resources for operators and members which fits seamlessly into their existing tech-stack and business operations.”