Hand & Stone Brings Self Care Ritual to the Rockville Community

Today, the leading facial and massage concept, announced the opening of its new location in the attractive Rockville suburban community. Situated at 825-D Rockville Pike, Hand & Stone of Rockville is another clear sign of the brand’s ongoing mission to make wellness, relaxation, and self-care accessible to more communities.

New to the Hand & Stone franchise system, Shamsh Alam will own and operate the new Rockville Spa. After working as a tech industry professional for 20 years, Alam embarked on a new journey in the wellness space as a Hand & Stone franchisee. After extensive research into franchise opportunities, he identified that Hand & Stone was the perfect fit, crediting its strong membership model and customer-first approach.

In addition to the Rockville spa, he has signed a development agreement to open another location in Maryland, furthering his goals as a business owner and his dedication to the brand. As a Maryland resident, Alam is actively engaged in the community and will soon be joining organizations such as the Rockville Chamber of Commerce.

“As a first-time franchisee, my goal for this location is to provide a high-end spa experience that is both accessible and convenient – where our guests can unwind, recharge, and feel their best,” said Alam. “The community will be welcomed by our dedicated staff of professional estheticians and massage therapists who value taking care of people. My team and I look forward to continuing to grow with the brand as I plan on opening a second location in Maryland”

Hand & Stone introduces high-quality professional massage services, including Swedish, Himalayan Salt, Sports, Deep Tissue, Oncology and Prenatal massages to the charming Hillsborough County suburb. Clients can also enjoy Hand & Stone’s signature hot stone massage and best-in-class facials, all tailored to each individual's needs and to address specific skin concerns. With a wide range of services available for women, men, and teens, the new spa provides a personalized experience for every guest.

The Rockville location will feature a team of seven estheticians and seven massage therapists, providing exceptional customized massage or facial services at accessible prices.

Like all Hand & Stone spas nationwide, the new Rockville location offers advanced skincare and spa services that incorporate new technologies at the forefront of the wellness market to enhance each guest’s overall experience. These advanced services include the Diamond Glow facial, NuFACE microcurrent facial, and LED Phototherapy facial, as well as innovations such as CBD oil enhancements, and partnerships with award-winning skincare lines Dermalogica®, Image, and ClarityRX.

Hand & Stone services are performed by experienced licensed estheticians and licensed massage therapists. The brand’s commitment to extraordinary guest experiences has translated into unparalleled expertise at each location, supported by best-in-class training and ongoing educational resources for all team members. At Hand & Stone Rockville, guests have access to a team of wellness experts who specialize in providing exceptional skincare and massage treatments, ensuring a tranquil, relaxing, and comfortable environment. 

The Rockville location will be open Monday to Saturday 9:00 a.m. to 9:00 p.m. and Sunday from 10:00 a.m. to 9:00 p.m. For more information about Hand & Stone Massage and Facial Spa, services, or to schedule an appointment, call (240) 391-0700 or visit

Delivering accessible and personalized skincare and massage services, Hand & Stone has over 650+ locations in the US with 1000+ available trade areas to grow in. After 20 years of consecutive growth, we have an average unit volume of $1.35 million!