GF podcast: Dheeraj Gupta of Jumboking

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Read the original at Global Franchise
GF podcast: Dheeraj Gupta of Jumboking

TL;DR

Dheeraj Gupta, founder of Jumboking, discusses his experience with the franchising model on the Global Franchise Podcast. Jumboking is one of India's largest homegrown brands providing vegetarian burgers, with a history of over 20 years.

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The Indian franchising scene is one of the most fervent in the world, but it’s sometimes overlooked by western entrepreneurs in favour of markets a little closer to home. That would be a mistake, however, as you’d miss out on the opportunity presented by brands like Jumboking: one of India’s largest homegrown brands providing vegetarian burgers.

Jumboking’s founder, Dheeraj Gupta, has been a strong proponent of the franchising model since he fully embraced it back in 2011. The Jumboking story goes back further than then, however, with the first unit opening at a Mumbai train station over 20 years ago.

It hasn’t been plain sailing, though. Over the 20 years of growth for the brand, Dheeraj has taken operations from franchisee-only, to corporate-owned, and then back to franchisees. To find out what invaluable lessons he’s learned about franchising along the way, make sure not to miss this episode with one of India’s leading industry professionals.

In this story

This story was originally published by Global Franchise Team in Global Franchise on October 14, 2021. Burnaze summarizes and links to the original reporting.

Read the full story at Global Franchise

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