TL;DR
Paris Baguette has opened a new bakery café in Williamsville, New York, its second upstate location, led by franchisees Ivan Shen and Jing Zhang. The brand plans to reach 1,000 locations across the U.S. and Canada by 2030.
WILLIAMSVILLE, N.Y. — Paris Baguette and franchise owners Ivan Shen and Jing Zhang have opened the newest bakery café at 5150 Main St.
, No. 200, Williamsville, NY 14221. The café, which opened Sept.
8, brings Paris Baguette's signature assortment of artisan pastries, cakes, breads, and handcrafted beverages to Williamsville. With more than 4,000 locations worldwide and more than 300 bakery cafés operating across North America, the brand continues to expand their footprint, with multiple locations in development. The established and growing concept is rapidly strengthening their presence in key markets.
The Williamsville café is led by franchisees Ivan Shen and Jing Zhang. As cousins who spent most of their lives in New York City, Paris Baguette was a staple of their daily routines, offering a sense of familiarity amid the fast pace of the city. After frequent visits to family in the Buffalo area, the duo noticed the city’s growing energy and strong sense of community but realized the bakery café experience they loved in New York City was missing.
“Bringing Paris Baguette to Buffalo was a personal choice rooted in memory and connection,” Shen said. “We missed the quality and comfort the brand brought to our lives in New York, and we wanted our family and the Buffalo community to experience that same consistency. This café represents a bridge between our past in New York City and our new beginnings here in Williamsville. Our goal is to create a welcoming space where neighbors can slow down and gather over thoughtfully made food.”
The Williamsville café opening marks a milestone for the brand, representing Paris Baguette’s first location in the Buffalo area and their second in upstate New York. Paris Baguette plans to reach 1,000 locations across the U.S. and Canada by 2030 and is expanding through meaningful partnerships with local entrepreneurs who show a genuine interest in bringing people together over fresh-baked goods and artisan coffee beverages.
“We’re on a mission to re-establish the neighborhood bakery café as the heart of the community across the U.S., and we’re excited to see Ivan and Jing bring this to life in their local area,” said Darren Tipton, CEO of Paris Baguette. “In our cafés, we like to say, ‘Happy to see you. Happier to serve you.’ And we know Ivan and Jing will wholeheartedly embrace this approach in their neighborhood.”
With a projected 1,000 bakery cafés in North America by 2030, Paris Baguette is on a mission to reestablish the neighborhood bakery café as the heart of the community. Paris Baguette serves craveable baked and brewed treats and creates warm and welcoming experiences through a blend of gracious service, expert craftsmanship, and community connections. From decisions made behind a desk to smiles offered behind a counter, the desire to spread joy and make the world a happier place drives everything we do.
In this story
This story was originally published in 1851 Franchise on October 2, 2026. Burnaze summarizes and links to the original reporting.
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