The Better Homes and Gardens Real Estate Brand Expands in Connecticut With Affiliation of Multi-Office Firm

The firm, now doing business as Better Homes and Gardens Real Estate Executive Real Estate, is led by its founding broker, Amy Rio. Rio entered the Glastonbury real estate industry immediately after high school and has spent the past 39 years honing her craft. She opened her own company in 2005, growing the firm to nearly 120 affiliated sales professionals serving the entire state of Connecticut from offices in Glastonbury, Old Saybrook and Enfield.

In that time, Rio has also earned several certifications and designations, including becoming a Certified Distressed Property Expert, a Certified Probate Real Estate Specialist and a Certified Investor Agent Specialist, among others.

Rio is joined in leadership by Kevin Greenberg, COO; Maggie Damato, CMO and training director; and Steve Ellis, CTO. Together, the leadership team and their affiliated agents have meticulously crafted the firm’s reputation as a go-to resource for everything from luxury real estate assistance to new construction to commercial properties. Rio is also licensed in Florida, New York and Rhode Island, allowing for easier referrals across a broader network.

As Rio’s network continues to grow, the firm maintains a focus on tools, technology, and systems to support affiliated agents, including a streamlined CRM and marketing resources. One of the brokerage’s founding values is the emphasis its affiliated agents place on offering boutique, hands-on service, regardless of how wide the firm’s network grows to be. To Rio, affiliating with the Better Homes and Gardens Real Estate brand represents “the best of both worlds,” by providing the marketing power and support of a national brand, while maintaining the ability to deliver high-quality, individualized service.

“The Better Homes and Gardens Real Estate brand is both beautiful and powerful, with a comprehensive marketing engine enhanced by deep consumer insights. As an independent owner-operator, I’m proud of what I’ve been able to build, but now, with the support of a global organization, we have limitless potential. From the structure of the network to the seamless technology stack to the national reach of the BH&G brand, Better Homes and Gardens Real Estate is unmatched, and we’re all ready for this next chapter of our firm’s story.”