TL;DR
Pei Wei Asian Kitchen submitted a citizen petition to the FDA to require restaurants to publicly disclose ingredients in their menu items. The move is part of Pei Wei's "Wei Forward" campaign to promote its commitment to fresh ingredients.
This week, fast-casual franchise Pei Wei Asian Kitchen submitted a citizen petition to the U.S. Food and Drug Administration asking the agency to require all restaurants to publicly disclose ingredients in their menu items.
The move, which was announced in a press release, is likely calculated to promote the pan-asian brand’s own commitment to fresh ingredients, which it is touting with its “Wei Forward” campaign, but that doesn’t mean that the petition is a pure novelty. Pei Wei CEO J. Hedrick points out that the change would not be out of line with the FDA’s recent requirement of some restaurants to post nutritional information on menus.
“We aren't the first brand to launch a clean-label initiative, but we feel so strongly about it that we're calling on the FDA to require all restaurant brands to disclose their ingredients," said Hedrick. “To me, it's just common sense. The FDA's new menu labeling rule has been well received by the public, and we believe this will be, too.”
In this story
This story was originally published in 1851 Franchise on October 11, 2018. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.
