How Footprints Floors’ New Partnership with Synchrony Financial Aids Franchisees

One of the fascinating new happenings at Footprints Floors, the 150-plus Denver-based brand that installs hardwood floors, tile, backsplashes and laminates, is a partnership with financing supplier Synchrony. The flooring company is now backed by the bank’s multiple attractive financing options that franchisees can offer customers.

“We already have 50-plus owners registered with Synchrony and running jobs through them. We just booked a $12,000 job because, with Synchrony, we're able to offer this great financing,” said Chris Curtis, director of franchise support at Footprints Floors. “We're seeing stories like that often happen, so that's a great benefit for all our owners.”

The brand is happy to secure the partnership with Synchrony as it’s a win-win for both franchise owners and customers. Typically, Synchrony is seen in big-name stores like Home Depot and Lowe’s, allowing customers to finance the labor aspects of redoing their floors at great rates.

“Synchrony has enabled us to offer awesome deferred-interest financing for a very low percentage. They have rates of .29% for six months and 1.5% for a year-long financing period, zero deferred interest to the customer,” said Curtis. “And they waived fees for franchise owners, so it's available at no cost to them to offer this.”

The Footprints Floors executive team heard about Synchrony through Virginia franchise owners that had used the service and were able to work out an agreement with the company.

“We can offer tier-one pricing because we have such buying power with Footprints Floors. They gave us their best interest offerings. So it's an added benefit for every owner and something to take advantage of,” said Curtis.

Synchrony makes it easy to navigate financing options on the Footprints Floors website.

The financing form allows customers to input a few details about their job, and within just a few minutes, it will let them know if they’ve been approved and how much money they can get for their project. Curtis said he tried it out himself when refinishing his floors to see what it’s like from a customer standpoint, and it was very intuitive and convenient.

“We are thrilled about our agreement with Synchrony to be our preferred financing partner for all our franchises. The assistance they offer with their funding will be key to growing our customer base,” he added.

The startup costs for a Footprints Floors franchise range from $78,505 to $113,030, including a franchise fee of $69,480 for a single territory. To learn more about franchising with Footprints Floors, visit *