Baba Nahm Expands With New Location at S&W Market in Asheville, North Carolina

Baba Nahm is now open at The S&W Market, bringing its locally loved Mediterranean street food to downtown Asheville’s historic food hall. Led by owners Brian and Laura Smith, Baba Nahm is known for its fresh, vibrant take on Mediterranean street food, with a menu centered around salads, hummus bowls, wraps and housemade beverages and desserts. The new location adds a bright, flavor-driven option to The S&W Market’s growing mix of local vendors and dining experiences.

Originally opened in 2017 by Brian and Laura Smith alongside chef Reza Setayesh, Baba Nahm was created to offer a quick, healthy and flavorful dining option in downtown Asheville. Since then, the concept has grown into a local favorite known for its balance of convenience and quality.

“We’ve always believed in creating food that feels good to eat and easy to come back to,” says Brian Smith. “Opening at The S&W gives us the chance to be part of people’s daily routines, whether they’re stopping in for a quick lunch or meeting up with friends.”

“We’re thrilled to welcome Baba Nahm to The S&W Market,” says Ryan Israel, owner/operator of The S&W Market. “They bring bold, vibrant flavors that add something new to the mix. Each vendor here is carefully selected to create a well-rounded experience that feels approachable and affordable, and Baba Nahm fits that vision in a really natural way.”

“For us, it’s about sharing food that’s both comforting and full of life,” says Laura Smith, co-owner and pastry chef. “The S&W already has such a natural energy to it, and we’re excited to be part of that and to welcome guests into our space.”

With a focus on whole, minimally processed ingredients, Baba Nahm serves lunch and dinner and offers vegan, vegetarian and gluten-free options. Menu highlights include:

• Mezze: shareable snacks like chicken tawook kabobs with mango amba; harissa hanger steak kabobs with thoum; and Baba falafel kabobs with lemon tahini sauce

• Salads such as Greek salad with cherry tomato, cucumber, kalamata olive, sumac onion, feta, olive and oregano vinaigrette; and Mediterranean salad with cucumber, avocado, roasted sweet peppers, crispy chickpeas and lemon tahini

• Baba hummus bowls with creamy hummus, choice of salad and warm pita

• Fresh pita wraps with chicken shawarma or crispy falafel

• Kabobs including chicken tawook, Baba falafel and harissa hanger steak

• Housemade Mediterranean-inspired beverages and local craft beer

• Sides like Baba fries, lentil salad, feta orzo salad and chickpea fries

• Desserts including baklava and chocolate tahini brownies (gluten-free, vegan)

Baba Nahm is located in the rear-right space of The S&W Market. The concept is one of several updates planned for The S&W Market in 2026, with additional announcements to come as the team continues to evolve its mix of local vendors and overall guest experience.