Smokin' Oak Pizza Franchise: Costs, Fees and Profit

REPORTED COST TO GET IN: $336,120 - $889,313

REPORTED ROI (Item 19): $682,335 (Average Gross Sales for FY 2021)

Smokin' Oak Wood-Fired Pizza is a fast-casual pizza franchise known for its artisan wood-fired pizzas made with fresh, never-frozen ingredients and a unique self-pour taproom experience.

Smokin' Oak Wood-Fired Pizza was originally founded in 2009 by Linda Black as Pi Wood-Fired Pizza. After years of perfecting recipes and operational details, Black partnered with lifelong friend Matt Mongoven to transform the restaurant into a franchise model.

In 2016, the Smokin' Oak brand officially launched, with initial locations in Iowa, Colorado and Nebraska. In 2020, the brand introduced its innovative taproom concept, integrating a self-pour drink wall with its menu. Currently, the brand has seven locations.

Smokin' Oak Wood-Fired Pizza franchise offers a fast-casual dining experience centered on fresh, never-frozen ingredients and artisan wood-fired pizzas. The franchise emphasizes transparency through an open kitchen and enhances the customer experience with a self-pour taproom, allowing guests to choose from a variety of beers, wines and cocktails. Franchisees benefit from comprehensive support, including site selection, marketing and operational training.

According to the brand’s 2022 Franchise Disclosure Document (FDD), the gross sales for the brand’s four franchised locations in FY 2021 ranged from $398,398 to $944,944, with average gross sales of $682,335.

The total initial investment necessary to begin operation of a Smokin' Oak Pizza franchise ranges from $336,120 to $889,313.

The franchise fee required to begin operation of a Smokin' Oak Pizza franchise is $49,500, which must be paid to the franchisor.

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