Woodhouse Spas Franchise: Unlocking Multi-Streams of Revenue

Woodhouse Spa, the 87-unit luxury spa franchise, has built an incredibly unique model that supports its owners in securing strong revenue and establishing themselves as key providers in the community. The brand brings unique approaches to the industry, creating a welcoming, one-stop-shop environment for loyal clients. This alone helps Woodhouse to stand out in the market, but for franchise owners, the advantages run even deeper. By offering a range of services, gift cards and a convenient retail arm, Woodhouse positions its owners to secure multiple streams of revenue.

“Newness and innovation are two things we consistently look for,” said Tricia Heidemann, Chief Supply Chain Officer. “We want our franchisees to feel that they can continually update their product and service offerings to keep existing clients coming back and continue to catch the attention of new clients in the ever-changing beauty space.”

Diversified revenue streams

The brand’s diversified approach both enhances the experience for the client and drives profitability for the franchisees. Here’s how they do it:

Woodhouse is already beloved for its ability to offer a range of services from massage to skin care. The research-based, customizable nature of each service only makes the brand more appealing. Rather than sticking to a highly limited menu of services and techniques, Woodhouse service providers are trained to provide a high level of care to treat a vast range of concerns.

“A lot of demographics are really into beauty right now. We have some clients who laid out in the sun with baby oil on their skin when they were young, and they’re coming in to address some of that damage. Then we have the younger generation that’s a lot more proactive, already understanding the long-term effects of good skin care,” said Lisa O’Brien, Vice President of Operations. “We can cater to clients of any age with any concern, and that really broadens the horizons for our owners.”

According to O’Brien, each service offered by Woodhouse is backed by extensive research and quality training to ensure each client receives the best experience. “No matter the treatment or concerns, our providers are trained on ‘the Woodhouse Way,’” she said. “We offer many advanced services that other businesses don’t, but we take that seriously. We have protocols and training for each service we offer to ensure the same great experience, no matter what service you’re joining us for.”

Events and parties

Woodhouse offers a range of events and parties, which serve as another great revenue stream for franchise owners. From bridal and birthday parties to baby showers, Woodhouse can be a prime spot for people to gather and connect.

“Events and parties are another strong revenue stream for us,” O’Brien said. “Some people don’t want to go out on the town or rent out a party bus. They want to come in, relax, sip a mimosa and get services with their friends. Even though they’re getting services individually, there’s something so special about bonding over that shared time and self-care.”

For regular clients, the opportunity to host a celebration at their local Woodhouse deepens the connection to the brand. And for those introduced to Woodhouse through one of these events, it can be the start of a great long-term relationship.

Retail sales growth

Retail and gift card sales are another strong revenue source for franchise owners, especially around holidays. People love to gift self-care, whether that’s in the form of a massage appointment or a favorite body care item, and this causes a surge in retail and gift card sales at multiple key points throughout the year.

Woodhouse’s suite of retail products also enhances the experience for regular clients.

“If a client comes in for a massage and falls in love with a product used during the service, they can take that home with them,” Heidemann said. “Taking that bit of luxury home with them is another act of self-care, and it also keeps us front of mind with our clients, even after they leave the spa.”

Heidemann notes that Woodhouse’s entire lineup has been carefully researched and curated, ensuring that the products clients have access to are efficacious, high quality and easily accessible. “This is another way we build trust with our clients,” she said. “People know that we carefully research our products and only use the best of the best.

Because of that, they feel comfortable taking our suggestions, and we also serve as the go-to place for people to pick up their skincare favorites when they’re traveling or running low.” In 2025, Woodhouse will be unveiling an exciting new offering: their own line of proprietary Massage Mediums and Amenities. Guests will be able to experience the luxurious Woodhouse Shampoo, Conditioner, Lotion, and Body Wash during their spa visits—and take them home to enjoy as part of their daily routine.

While traditional spa services are an important part of Woodhouse Spas’ business model, they are not the only avenue through which owners can bring in revenue. O’Brien shared that some spa owners see significant revenue from other sources like events or retail and gift card sales.

“We hire the best and train them to be even better,” O’Brien said. “Having these revenue streams available opens so many doors for the teams and owners. For example, sending someone home with a product increases their chance of coming back to you by about 70%. Educating a client about an enhancement to add to their service builds trust. Knowing how to treat our clients and provide that true white-glove, five-star service allows franchise owners to become the go-to place for services and beyond, capturing an even larger share of the market.”