Franchise Times: MOOYAH Burgers, Fries & Shakes Continues Strategic Growth Efforts in 2017

MOOYAH Burgers, Fries & Shakes achieves 71 percent sales growth, focusing on a 'Seriously Fun' culture and strong franchise growth.

Read the original at 1851 Franchise
Franchise Times: MOOYAH Burgers, Fries & Shakes Continues Strategic Growth Efforts in 2017

Growth is the key for any successful franchise system. However, simply growing in order to grow can lead to long-term problems. In the kickoff issue for 2017, Franchise Times looked at the smartest growing franchise brands, including Dallas-based better burger concept MOOYAH Burgers, Fries & Shakes .

MOOYAH has been booming in the last three years, enjoying a 71 percent sales growth. “A good majority of that are current franchisees opening its second, third, fourth or fifth units,” Michael Mabry, chief operating officer of MOOYAH told Franchise Times.

The brand has honed in on a culture that focuses on a "Seriously Fun" experience for guests and that has helped spur strong franchise growth along the east coast and beyond.

Brian Jaeger is a Vice President of Media Relations at No Limit Agency. Brian joined No Limit Agency after seven years working for local television news stations in Florida, four years at WCJB in Gainesville and three years at Bay News 9, the 24-hour local news station in the Tampa Bay area. Brian is a graduate of the University of Florida, where he studied journalism and telecommunications.

He brings a journalist’s viewpoint to the public relations field, and when he’s not busy telling the stories of No Limit Agency's brands, you can find him writing, on a karaoke stage, or cheering on the Gators.

This story was originally published in 1851 Franchise on February 21, 2017. Burnaze summarizes and links to the original reporting.

Read the full story at 1851 Franchise

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