How Famous Toastery’s Franchisees Make The Brand Famous by Leveraging the Support of an Expert Leadership Team

Our franchisees make Famous Toastery famous, not vice versa. Without our franchisees, we don’t have a brand. We really want to be famous for having the best franchisees out in the marketplace. This is a locally owned and operated business. The idea that the franchisees are already famous in their markets — famous with their guests, famous with their team members — that puts the famous in Famous Toastery.

• Our goal is to have franchisees who are famous in their communities, providing not only uncompromisingly fresh and decadent meals, but a hub for friends, families and neighbors to get together.

To help incoming Famous Toastery franchisees make a name for themselves when entering a new market, CEO and co-founder Robert Maynard says the team is rolling out a program in which owners are paired with “famous business consultants.”

• Not only will these business consultants support franchisees in day-to-day operations, but it will also help them reach their personal goals.
• We want to help franchisees understand the bigger picture for themselves, their families and their business.
• This will help them become famous in their communities and execute their business on the highest possible level.

From the initial onboarding to long after the grand opening, Famous Toastery also provides franchisees with the support and training needed to establish a successful business in their local community.

• We’ve had years and years of seeing what works and what doesn’t work.
• Franchisees are coming into the system and opening up their locally owned business, and they put their trust in us to give them the platform to succeed.
• Now, we are really just creating a heightened sense of what we need to give franchisees, in terms of training and support.
• We want everyone to achieve their goals, including clientele, staff and their families.
• When I opened the first store, my goal was to establish a sense of trust with the staff, customers and franchisees. That trust enables us to be more than just a business.

In addition to support, the Famous Toastery consumer offering provides the blueprint that allows franchisees to run a beloved neighborhood establishment, not just another local business.

• This includes both the fresh, made-to-order menu items that keep mouths watering and seats filled and the longstanding motto of “Every server is your server,” which encourages next-level customer service at all locations.
• Franchisees can expect their local customer base to truly wrap their arms around the concept because of the quality of the food and service.
• These pieces that we do inside the four walls gives franchisees credit among guests and team members.
• That, along with our emphasis on community involvement and support, helps franchisees become famous in their community.
• The idea is that when you put the sign up, turn on the lights and open the front door on that first day, we want the community and guests and the team members to adopt us.

The breakfast and lunch segment has been around forever, and what we are seeing is the attractive lifestyle component also opens up the opportunity for community involvement because of lessened time constraints.

• Plus, breakfast is a meal of sharing and connection, which means franchisees become deeply integrated with guests' lifestyles and daily habits.
• Everybody loves breakfast, and, right now, people are more cautious with what they put in their bodies and where they go.
• We believe that everything we do is of the highest level of quality, from 100% real butter, maple syrup and fresh orange juice.
• We pride ourselves on the back-of-house quality that people don’t know about until they try the food.
• We started this business because we love the breakfast and lunch restaurant business.
• Breakfast is a habitual meal. If you do it the right way, you will see the same person in your restaurant every day of the week.
• If you couple that with the service model that we have, franchisees can expect to become famous in their community in no time.

Now, with the new mantra of “Be Famous” in place, the Famous Toastery team is looking to reach 50 units — doubling its current footprint — by 2024, with the bulk of that development planned for the Carolinas.