TL;DR
Slim Chickens has opened a new location in Wembley Park, London, led by Boparan Restaurant Group. The brand is known for its cooked-to-order food and Southern hospitality.
Slim Chickens announced today its opening in Wembley Park, London. The opening is spearheaded by multi-unit operator Boparan Restaurant Group, who has over 60+ locations in the UK.
“We’re excited to offer our cooked-to-order, chicken tenders to the Wembley community,” said Jackie Lobdell, Vice President of Franchise Development at Slim Chickens. “Boparan Restaurant Group shares our commitment to bringing quality food and Southern hospitality to more members of the community.”
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better-chicken” segment by offering high-quality food and 14 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings, and unique side items.
Fans also resonate with the Southern contemporary look and feel, as well as the open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
Slim Chickens is a fast-casual brand in the better-chicken segment, built to scale across markets with flexible formats. Its diverse menu, cooked-to-order quality, and Southern hospitality continue to drive strong growth.
In this story
This story was originally published in Franchising.com on March 12, 2025. Burnaze summarizes and links to the original reporting.
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