QSR: World Franchise Associates to Grow Coolgreens in Middle East

According to an article on qsr.com, London-based World Franchise Associates has entered an exclusive agreement with Coolgreens to represent the growing salad franchise for development deals in the Middle East. World Franchise Associates is one of the world’s largest international franchise development consultancy, marketing and media companies.

American fast-casual brands have increasingly found success in Middle Eastern markets in recent years. While certain legacy brands such as Subway, McDonald’s and Dairy Queen have long maintained a presence in Middle Eastern markets, newcomers such as Wingstop and Wayback burgers have started targeting the region for large-scale expansion. As a priority on health continues to influence consumer attitudes around the world, Coolgreens may find an eager customer base in Middle Eastern markets.

In the announcement, as reported by QSR, Paul Cairnie, WFA’s chief executive officer, said, "We are excited about this partnership with Coolgreens to help facilitate their international expansion in the Middle East. Coolgreens offers a unique business proposition for investors who are interested in the fast-growing sector of “healthy foods.” The brand offers the most diverse menu in the healthy segment, and an excellent ROI in line with some of the best performing [quick-serves] in the industry.”