Woodhouse Spas reveals growth potential plan

Woodhouse Spas said it is eyeing triple-digit potential for growth in key markets.

The luxury spa franchise reported that it has identified the capacity for more than 100 new locations across the United States. This includes high-growth, affluent suburban markets and metropolitan hubs, the company said. The brand currently has more than 90 locations in the U.S.

Last year, Woodhouse Spas saw five existing franchisees expand while another eight joined the franchise. Woodhouse Spas has said 2025 was a “record-breaking” year.

During the fourth quarter, Woodhouse Spas opened new locations in Wilmington, North Carolina and its third in the Charleston, South Carolina market.

“With 94 locations currently open, we are in a unique position where major markets like California, Florida and New York are still available for development,” said John Pantera, vice president of franchise development. “By leveraging a strategy similar to the one that built Woodhouse’s strong presence in high-end suburban Texas markets, we’re giving new owners an opportunity to claim these prime territories and be a part of Woodhouse’s national story.”

Founded in 2001 in Victoria, Texas, Woodhouse Spas provides massages, facials, body treatments and nail services, all designed to offer personalized care and enhance wellness.

According to Woodhouse Spas, many of the markets it has identified are brand new for the franchise. This allows franchisees to be first movers and select ideal territories.

New franchisees are supported through onboarding, site selection and construction processes, the company said.

“Either way, our franchisees have support from us at the franchisor level and from fellow franchisees who are deeply ingrained in the Woodhouse model,” Pantera said.

Primary support provided by Woodhouse Spas includes training, site selection, construction management, marketing, and operational advice.

“We’re attracting an amazing audience of brand new owners who are catching on, and they’re coming in and claiming amazing territory,” Pantera said. “People are cherry-picking the best markets, and momentum really starts building when we see that behavior increasing. If folks are interested in Woodhouse and any of these current target markets speak to them, now is the time. I expect another great growth year in 2026, and if we fast forward one year, some prime areas within these markets will likely be considered sold out.”