TL;DR
Subway may be doing away with the $5 footlong promotion, allowing franchisees to decide whether to include it at their location due to franchisee push-back. The brand is also testing new menu options, including a spicier rotisserie-type chicken and guajillo steak.
Subway may be doing away with the famous $5 footlong promotion. According to a recent article in CNBC, the brand will now allow franchisees to decide whether or not to include the offering at their location. This decision comes as a result of franchisee push-back that the deal hurt profits when it was reintroduced.
"How do we help our franchises with more of a regional value message, so they're able to (have) a value proposition that fits with their economic model. If you look at California, there's a very different cost of business than in Arkansas," said Trevor Haynes.
This will not be the only change for Subway. The brand is also testing new menu options including a a spicier rotisserie-type chicken and guajillo steak. Subway is also testing out paninis at select California locations.
In this story
This story was originally published in 1851 Franchise on September 10, 2018. Burnaze summarizes and links to the original reporting.
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