TL;DR
Baskin-Robbins debuts a new store format in Fresno, California, featuring modern fixtures and a new line of handheld ice cream novelties. This location will serve as a model for future locations opened or remodeled in the new year.
Today, Baskin-Robbins is debuting a new and refreshed store format in Fresno. According to a recent article in Nation's Restaurant News, the store features modern fixtures and artwork while also offering a new line of handheld ice cream novelties. This location will serve as the model for locations that are opened or remodeled in the new year. This is the brand’s first remodel since 2013.
Handheld treats include smoothie bars, chocolate-dipped bananas and Polar Pizza slices. These items, as well as traditional offerings, are displayed on new digital menu boards, which list flavors, toppings and pricing.
The new Baskin-Robbins location also features an outdoor dining patio for use when weather permits.
In this story
This story was originally published in 1851 Franchise on November 28, 2018. Burnaze summarizes and links to the original reporting.
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