Slumberland Franchise Deep Dive: Units, Costs and Earnings

Franchise overview

Slumberland Furniture offers a strong opportunity for entrepreneurs looking to break into the home furnishing industry. While it does require a higher investment than many other home-focused franchises — such as those in the home services space — the brand brings decades of history, comprehensive training and ongoing support.

Slumberland’s family-owned model and well-established brand name make it a favorite of many, positioning franchisees to capture a large market share and build lasting relationships with customers.

Slumberland has grown to over 120 locations, concentrated in the Midwest, in its nearly 60 years of operations. As it has scaled, embracing the franchise model to propel expansion, it has remained a family-owned business. This — alongside its commitment to classic, stylish furniture that is affordable, easy to maintain and easy to love — makes it a clear winner with consumers, standing out in the largely overpriced, overcrowded furniture market.

Slumberland is a family-owned furniture retailer that offers quality, affordable furniture. In addition to a showroom and retail space, Slumberland franchisees are also part of a rich regional distribution network that can “quick-ship” products to customers. Slumberland also has an ecommerce arm to cater to digital shoppers.

Revenue and costs

According to the brand’s 2023 Franchise Disclosure Document, the average gross revenue for a franchised Slumberland in 2022 was $3,181,342.

The estimated initial investment required to begin the operation of a Slumberland franchise ranges from $829,500 to $3,215,000. This includes:

• Initial Fee: $45,000 - $55,000

• Wages, Travel and Living Expenses During Training: $1,000 - $6,000

• Building Lease (three months): $9,000 - $150,000

• Leasehold Improvements: $100,000 - $1,500,000

• Furniture, Fixtures and Equipment: $150,000 - $400,000

• Technology and Hardware: $50,000 - $85,000

• Signs: $20,000 - $60,000

• Delivery Vehicle Leases (three months): $4,500 - $9,000

• Initial Inventory: $300,000 - $650,000

• Additional Funds (three months): $150,000 - $300,000

Slumberland notes an “initial fee” of $45,000 - $55,000.

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